Waadi Animation announced their core partners and synergies and
premiered a ‘First Look’ of their debut film ‘3 Bahadur’ at an exclusive
event held at Nueplex Cinemas in Karachi on 23
rd December
2014. Waadi Animations is set to release Pakistan’s first animated
full-length super hero film ‘3 Bahadur’ [#3Bahadur] in May 2015.
3 Bahadur is a quintessential Pakistani story – replete with
unlikely heroes, menacing villains, fumbling thugs, dark horses, and
moments of triumph and bouts of despair. Packed with action, comedy and
heart rendering moments, the film is an epic journey of friendship,
teamwork and courage and aims to inspire the next generation to realize
that they too hold the power to change the future of Pakistan.
Pakistan’s leading biscuit manufacturing company, English Biscuit
Manufacturers (Pvt.) Limited (EBM), is the lead sponsor of Pakistan’s
first-ever feature length animated film,
‘3-Bahadur’.
Zulfiqar Ali Ansari, Head of Marketing at EBM, said
“We are proud to be associated with this project. The
movie brings out a powerful message for children, that, each one of them
has unique abilities and strengths through which they can make positive
contribution to the society and that EBM’s brands communicate as well.”
3-Bahadur is a 3D animated film, which follows the adventures of
three friends who set out on an epic journey to save their town from the
evils that plague it. Equipped with courage and super powers, Amna,
Saadi and Kamil (the main characters of the film) battle against the
odds to restore peace and harmony in their once thriving neighborhood.
The event was hosted by leading television and film personality Fahad
Mustafa who introduced the project’s core partners to a packed house.
Salman Iqbal, Director Waadi Animations, addressed the audience where he
talked about the work and efforts of the Animation House. This was
followed by an exclusive behind-the-scenes video preview for member of
the audience and the premiere of 3 Bahadur’s First Look. This was
followed by addresses from Jerjees Seja, CEO ARY Digital Network,
Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers
(Pvt.) Ltd. (EBM), Aziz Jindani, Commercial Operations Leader at P&G
Pakistan and Jamil Ahmed Mughal, Director of Marketing &
Development, McDonald’s Pakistan. The event concluded with a media
address by Sharmeen Obaid-Chinoy, Creative Director for 3 Bahadur, who
talked about the process of producing and directing Pakistan’s first
full-length super hero film. The event was well attended by celebrities,
film enthusiasts, media personalities and esteemed members of the
press.
At this event, Sharmeen Obaid-Chinoy also announced that Waadi
Animations will be launching a dedicated website for ‘3 Bahadur’ which
will showcase detailed information on the film, its story and characters
and downloadable content such as photos, music and exclusive
behind-the-scenes videos. Waadi Animations is also working on a ‘3
Bahadur’ smartphone video game for Android, Windows and iOS based
platforms. In addition to this, Waadi Animations will also be launching a
‘3 Bahadur’ Children’s Book and weekly Comic Strips Series which will
showcase side adventures of the ‘3 Bahadur’ gang fighting issues that
the common Pakistani man faces on a daily basis. This unprecedented
promotional engagement will commence from January 2015.
Produced entirely in Pakistan, this animated feature promises to set a
new standard for animated fiction and content geared towards children
in the country. Based in a fictional town in Pakistan, Roshan Basti
(Town of Light), eleven year olds Amna, Saadi and Kamil set out to save
their community from the many evils that plague it. The film is a
journey of fighting back, taking charge, and finding support and love in
the most improbable of places. Sharmeen Obaid Chinoy, CEO of Waadi
Animations, is also the Creative Director of ‘3 Bahadur’ with ARY Films
extending its expertise in distribution and marketing of ‘3 Bahadur’.
The original soundtrack for ‘3 Bahadur’ has been composed and produced
by acclaimed musician Shiraz Uppal.
“We are proud to be bringing the first animated feature film 3
Bahadur under the banner of Waadi Animations, aimed at bringing quality
entertainment to our little cinema fans. 3 Bahadur will definitely set a
culture of making inspirational movies for children in Pakistan.” said Mr. Salman Iqbal, Director Waadi Animations/Founder and President, ARY Digital Network.
“We are proud to be associated with Pakistan’s first ever animated
movie 3 Bahadur- Energized by Peek Freans Gluco. Our brands have always
played a major part in providing an exciting experience, consequently
this time as well, we have a lot in store for our consumers such as
introducing limited edition packs for Peek Freans Gluco, themed based
digital activities for Peek Freans RIO and much more. We are
enthusiastic for the movie and hope children enjoy it to the fullest.” said Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM)
“Safeguard is committed to empowering families with health and
hygiene, thus helping them safeguard the ones they love. For the past 20
years, we have worked towards creating a healthier society by providing
health and hygiene education to more than 10 million children through
the Safeguard School Education Program. We believe that every child has
the potential to be a champion. We have partnered with Waadi Animations
as a sponsor for Pakistan’s first animated movie ‘3 Bahadur’ which
highlights how every child has the potential to be exceptional. Through
our health and hygiene efforts and sponsorship of ‘3 Bahadur’ we aim to
inspire children across Pakistan to reach their potential and be agents of change.” said Benish Irshad, Group Brand Operations Manager, Procter & Gamble
“At McDonald’s Pakistan we strongly believe in supporting local
talent and their creativity so that they can flourish and make the
nation proud in the international arena. Teen Bahadur, the first
animated movie of Pakistan, is a great step towards development of
animation and film industry in the country. For this breakthrough in the
Pakistani cinema, we warmly congratulate the team at Waadi Animations
and wish them all the best for their future endeavors.” said Jamil Ahmed Mughal, Director of Marketing & Development, McDonald’s Pakistan.
“A huge portion of our population is under the age of 15 and there
has been very little film entertainment for them locally. We at ARY
Films strongly believe that 3 Bahadur will definitely fill the gap and
in the process create more marketing opportunities for brands who cater
to our young population.” said Mr. Jerjees Seja, CEO, ARY Digital Network.
![‘Big Bang Theory’ Wedding Prompts ‘Congratulations’ From Fans on Social Media]({"default":{"load":"default","w":"27","h":"18","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/AAeAMFq.img?h=175&w=270&m=6&q=60&o=f&l=f&x=279&y=166"}})
